Why most DPC physicians struggle to post consistently
It's not that you don't have anything to say. You have years of clinical experience, a clear point of view on what's broken in medicine, and a model that actually works for patients. The problem is a blank caption box and no system for knowing what to say when.
Generic content advice doesn't help. Most marketing frameworks are built for volume-based businesses — clinics chasing patient numbers, not DPC physicians building long-term relationships. The result is content that feels performative, inconsistent, or just never gets posted.
What the four-pillar framework does differently
The DPC Content Calendar is built around four content pillars that map to how patients actually build trust with a physician over time:
- Education — Share what you know. Build authority before patients need you. DPC explainers, health insights, myth-busting.
- Tools — Make their life easier. Templates, checklists, frameworks they can use immediately.
- Story — Show who you are behind the practice. Your values, your why, the person patients are actually choosing.
- Community — Start conversations. Ask questions, respond publicly, build belonging around your practice.
Three posts a week — Monday, Tuesday, Thursday — one pillar at a time. Consistent enough to build familiarity. Varied enough to build trust across all four dimensions.
What's inside
The calendar includes a how-to page that walks through the four pillars and the caption arc (Hook → Insight → Move), four pre-filled example weeks using real DPC content hooks, and a blank template you can fill in with your own topics.
The pre-filled examples use the same hooks from the Ick Response series — so if you're running that content on LinkedIn or Instagram, the calendar and the series work together as a system.
Who this is for
DPC physicians who know what they want to say but don't have a consistent structure for when to say it. Practices that are posting sporadically and want to build a sustainable rhythm without hiring a full-time social media manager. Anyone who has downloaded a content calendar before and never used it — this one is DPC-specific enough to actually be useful.