Free Resource · AlignedMD Marketing
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The DPC Content Framework
30-Day DPC Content Calendar
A content planning system built specifically for Direct Primary Care physicians. Four pillars. Three posts a week. Zero guessing about what to say next.
Inside
The 4-pillar framework
Also inside
Pre-filled DPC examples
And
Blank template to customize
Created by Nathalia Hyland · Former dentist. DPC strategist. Head of Marketing, My DPC Story.
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How to use this calendar
Read this page first — it takes 3 minutes and makes the rest of the calendar 10x more useful.
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The 4 pillars — every post belongs to one
01
Education
Share what you know. Build authority before patients need you. DPC explainers, health insights, myth-busting, the Ick Response series.
02
Tools
Make their life easier. Templates, checklists, frameworks, swipe-worthy resources. Give value with no ask attached.
03
Story
Show who you are behind the practice. Your story, your values, your team, your why. Trust lives here.
04
Community
Start conversations. Ask questions, respond to DMs publicly, amplify your community. Relationships, not reach.
Caption arc →
Hook
→
Insight
→
Move
One ask per caption. Always.
Week 1
Example — pre-filled with DPC content
Day Pillar Hook / Topic Format Platform Done
Mon Education "Your marketing might be triggering a threat response — and you don't know it." (Amygdala hijack) Carousel IG + LI
Tue Tools "The content framework I use for DPC practices — yours, free." (This calendar!) Carousel IG
Thu Story "I left dentistry. Then I moved countries. Here's what that taught me about DPC." Single image IG
Week 2
Example — pre-filled with DPC content
Day Pillar Hook / Topic Format Platform Done
Mon Education "Your patients feel like they already know you before they book. Here's why." (Mere Exposure Effect) Carousel IG + LI
Tue Tools "3 DPC caption templates you can use this week — no thinking required." Carousel IG
Thu Community "What made you choose DPC? I want to hear the real answer." (open question) Single image IG
Week 3
Example — pre-filled with DPC content
Day Pillar Hook / Topic Format Platform Done
Mon Education "DPC physicians who sound like their patients convert better. Here's the science." (Authenticity Heuristic) Carousel IG + LI
Tue Tools "The new patient welcome message framework — what to say, when to say it." Carousel IG
Thu Story "A day in the life of a DPC physician. What fee-for-service doesn't show you." Single image IG
Week 4
Example — pre-filled with DPC content
Day Pillar Hook / Topic Format Platform Done
Mon Education "DPC patients who almost didn't switch. This is what was holding them back." (Status Quo Bias) Carousel IG + LI
Tue Community "What's the one marketing thing you wish you'd started sooner in your DPC practice?" Single image IG
Thu Story "One month of showing up consistently. Here's what I learned." Single image IG
Free to use and share. Not for resale. © AlignedMD Marketing · alignedmd.agency
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Your blank calendar
Fill in your own content. Use the pillar badges and caption arc from page 2.
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Week 1
Dates: ____________
DayPillarHook / TopicFormatPlatformDone
Mon01 / 02 / 03 / 04Your hook hereFormatPlatform
Tue01 / 02 / 03 / 04Your hook hereFormatPlatform
Thu01 / 02 / 03 / 04Your hook hereFormatPlatform
Week 2
Dates: ____________
DayPillarHook / TopicFormatPlatformDone
Mon01 / 02 / 03 / 04Your hook hereFormatPlatform
Tue01 / 02 / 03 / 04Your hook hereFormatPlatform
Thu01 / 02 / 03 / 04Your hook hereFormatPlatform
Week 3
Dates: ____________
DayPillarHook / TopicFormatPlatformDone
Mon01 / 02 / 03 / 04Your hook hereFormatPlatform
Tue01 / 02 / 03 / 04Your hook hereFormatPlatform
Thu01 / 02 / 03 / 04Your hook hereFormatPlatform
Week 4
Dates: ____________
DayPillarHook / TopicFormatPlatformDone
Mon01 / 02 / 03 / 04Your hook hereFormatPlatform
Tue01 / 02 / 03 / 04Your hook hereFormatPlatform
Thu01 / 02 / 03 / 04Your hook hereFormatPlatform
Free to use and share. Not for resale. © AlignedMD Marketing · alignedmd.agency
AlignedMD Marketing