For DPC physicians who need to start — now
The Starter Pack is built for the DPC physician who knows they need to show up online but doesn't have the bandwidth to build a content system from scratch. Every template, every framework, every caption starter is written with the DPC context built in — not adapted from a generic marketing toolkit.
You don't need to understand the neuroscience behind it to use it. You just need to show up and fill in the blanks.
What's inside
- Done-for-you content templates across all four pillars: Education, Tools, Story, and Community
- Caption starters for the most common DPC content scenarios — practice intro, why DPC, patient milestones, behind the scenes
- The Hook → Insight → Move caption framework with DPC-specific examples for each step
- A 30-day content calendar pre-filled with DPC-specific topics and hooks
- Hashtag sets organized by content pillar and audience type
- A simple brand voice guide to help you write in a way that sounds like you, not a marketer
How it's delivered
The Starter Pack is delivered as an instant-access HTML resource — no app to download, no account to create. It opens directly in your browser and works on any device. Designed that way on purpose, because the last thing a DPC physician needs is another tool to learn.
The difference between this and the course
The Starter Pack gives you the tools. The Marketing Without the Ick course gives you the understanding behind the tools — the neuroscience framework, the positioning work, and the full system for building a practice over time. If you want to start posting immediately, start here. If you want to understand why it works, the course is the next step.