What happens in 90 minutes
The session is structured, not open-ended. We start with a review of your current marketing — what you're posting, where you're posting it, and how it's landing with the patients you want to attract. Then we identify the one or two places where friction is highest, and build a clear plan for addressing it.
You'll leave with a specific, prioritized roadmap — not a list of vague recommendations. The goal is clarity you can act on the same week.
What we cover
- A diagnostic review of your current content and messaging using the Ick Response framework
- Your positioning — how you're currently describing your practice and whether it's attracting the right patients
- Your content system — what you're posting, how often, and what's missing
- The specific mechanisms creating the most friction in your marketing right now
- A prioritized action plan with clear next steps for the next 30 days
Who this is for
DPC physicians who want a personalized read on their specific practice — not a generic framework. Practices that have been marketing consistently but aren't seeing the results they expected. Physicians who've done the free resources and want to go deeper with someone who will look at their actual content, not just explain the theory.
This is also a natural next step after completing the Marketing Without the Ick course, when you want help applying the framework to your specific context.
Who you're working with
Nathalia Hyland is a former dentist with an MS in Health Communication and postgraduate training in neuromarketing. She's the founder of AlignedMD Marketing and Head of Marketing at My DPC Story. She works exclusively in Direct Primary Care, with a small number of physician clients each year. This session is the fastest way to get her eyes on your specific situation.